by Matthew Edwards on Monday, July 7th, 2008
In 2007, Costume Craze made the Inc. 500 list, which honors the nation’s fastest growing private companies.
We ranked #23 in retail, and #415 overall. It is quite an honor for us to be listed among the nation’s greatest companies.
Why are we ranked as one of the nation’s fastest growing companies?
A little help from Harry Potter and Spider-Man never hurts. Costume Craze sells Harry Potter, Jack Sparrow, and thousands of other costumes for adults, children, and dogs online. Founder Matthew Maloney, his sister Kate, and their mother Kathleen created the family-run company by accident, setting it up as a test subject for his search engine optimization software.
Thanks to Matthew’s software, Kate’s vision, and Kathleen’s business experience, Costume Craze has become a huge success. Unlike competitors, we have sustained international sales. By providing a large selection, prompt shipping and courteous support, Costume Craze has boosted revenue by 700 percent.
Meet Kate Maloney, CEO of Costume Craze:
by Sherene on Thursday, July 3rd, 2008
You probably knew that the Declaration of Independence was approved by the Continental Congress on July 4, 1776, setting the thirteen colonies on the road to freedom.
But…did you know?
The stars on the original American flag were arranged in a circle to ensure that all colonies were equal.
Before cars ruled the roadway, the Fourth of July was traditionally the most miserable day of the year for horses, tormented by all the noise and by the boys and girls who threw firecrackers at them.
Both Thomas Jefferson and John Adams died on Independence Day, July 4, 1826.
The names of the signers of the Declaration of Independence were withheld from the public for more than six months to protect the signers. If independence had not been achieved, the treasonable act of the signers would have, by law, resulted in their deaths.
The word patriotism comes from the Latin patria, which means homeland or fatherland.
Costume Craze has a great selection of patriotic costumes for all of your Americana needs…plays, ceremonies and special events!
Have a happy and safe Independence Day!
by Matthew Edwards on Monday, June 23rd, 2008
From Salt Lake City’s Deseret News, June 22, 2008:
Retailer turns test into Costume Craze
Kate Maloney turned a quirky business, started on a lark with her brother, into one of the world’s largest online retailers.
In 2001, Matthew Maloney, Kate Maloney’s brother, had developed Static Advantage, search-engine optimization technology that he was eager to test. As a test site, he started Matthew’s Robes, a Web site that sold, of all things, monk’s robes.
Matthew Maloney brought in Kate Maloney, a recent Brigham Young University business school graduate, to run the robe business while he tested his “real” product.
But Kate Maloney quickly realized the business could tap into a huge online market for costumes. A name change, a massive expansion of product lines and a few years later, Lindon-based Costume Craze is dominant in its field.
But in those same years, the online costume business has become highly competitive. To stay ahead of the pack, Costume Craze is continually updating both its product mix — up to 1,000 new products are introduced each year — and its business practices.
The company has developed a proprietary technology that uses internal and external data, plugged into complex algorithms, to determine what products, and how many of them, it should order.
Costume Craze also operates a network of related Web sites to optimize search-engine hits, and sells on eBay and Amazon.com. The company has started manufacturing new, exclusive, costume lines and will begin selling mascots this year, as well. And unlike many of its competitors, the company ships worldwide.
Thanks to the Deseret News for writing about us!
by Sherene on Thursday, June 19th, 2008
What do you wear to work?
Have you ever wondered what kind of dress code a costume company would have? Let’s look in on a “normal” day at Costume Craze and see what the employees think “business casual” means:
Who wouldn’t want to see this face at the reception desk?
The IT department manager really attacks
our technical problems passionately!
We never have to worry where the money’s going with our bookkeeper!
Shaggy, the marketing director, is like our on site ghost buster
(C’mon…if you were a ghost, you’d be very afraid)!
Who said working in the warehouse isn’t fashionable?
So there you have it…a typical day here at Costume Craze. Okay, okay. The truth is, Ernst & Young came to interview Kate for the 2008 “Entrepreneur of the Year” award and we just wanted to show off a few of the thousands of great costumes that we sell. If you’re not impressed now, you will be when you see our New 2008 Costumes!
by Matthew Edwards on Wednesday, June 18th, 2008
One of our cherished customers just made our day. Jen Lytle purchased a Wonder Woman costume from us and sent in some photos.
She looks beautiful! Thanks, Jen, for shopping at Costume Craze and sending us your pictures!